AUSTIN, Minn., March 3, 2008 – As part of its ongoing commitment to health and wellness, Hormel Foods is once again partnering with Hy-Vee stores as a key sponsor of the 2008 Hy-Vee Triathlon. Hormel supports the triathlon as a way to educate consumers on the significance of living a healthier and more active lifestyle while continuing its long-standing partnership with the grocery retailer.
"Hormel Foods and Hy-Vee are dedicated to helping consumers get active and make smart, healthy food choices,” said Eric Steinbach, Senior Product Manager, Hormel Foods. “The sponsorship provides Hormel Foods with the opportunity to showcase our wide line of nutritious, lean protein offerings - a key part of a well-balanced diet - in an environment that cultivates the importance of an active lifestyle.”
Through Hormel Foods’ sponsorship of the triathlon, the company aims to build awareness for the sport, as well as inspire people of all ages by revealing inspirational stories of triathletes. Hormel Foods is sponsoring one such athlete, Jarrod Shoemaker, a professional triathlete and member of the 2008 Olympic team. Shoemaker will not only compete in the Des Moines triathlon, but he also will attend pre-triathlon events in Kansas City, Sioux City and Rochester, where he will share his triathlon experiences, encourage kids to follow their dreams and emphasize the role of nutrition in making those dreams come true.
I am excited to take part in the upcoming Hy-Vee Triathlon as a Hormel Foods sponsored athlete,” said Jarrod Shoemaker, professional triathlete. “Hormel Foods’ involvement with the various triathlon events shows the company’s dedication to healthy lifestyles, and provides me with a platform to motivate both kids and adults by sharing my passion for a sport rooted in integrity and hard work.”
www.jarrodshoemaker.com
About Hormel Foods
Hormel Foods Corporation, based in Austin, Minn., is a multinational
manufacturer and marketer of consumer-branded food and meat products, many of which are among the best known and trusted in the food industry.
visit www.HormelFoods.com.
About Hy-Vee, Inc.
Hy-Vee, Inc. is an employee-owned corporation operating 223 stores in seven Midwestern states. In fiscal year 2007 the company recorded total sales in excess of $5.6 billion, ranking it among the top 30 grocery chains and the top 50 private companies in the United States. Headquartered in West Des Moines, Iowa, Hy-Vee's supermarkets and drugstores are located in Iowa, Illinois, Missouri, Kansas, Nebraska, South Dakota and Minnesota. Hy-Vee's combination food and drug centers reflect the changing lifestyles of today's consumers, with emphasis on freshness, variety and one-stop shopping convenience. For more information, visit www.hyvee.com.
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